Joint Brand BI

Busan eomuk’s unique rich flavor and traditional were expressed as a double meaning through Busan dialect, and it was named and custom designed to remind consumers of Busan eomuk, while feeling Busan’s unique image at the same time.

Image of waves, which can be recalled when thinking about the marine city, Busan, were simplified and expressed.

Busan eomuk’s unique characteristic of containing over 70% of fresh fish, in order to preserve its rich flavor and chewiness, was expressed in the image of fish.

Gwangan bridge, which can be recalled with the word, Busan, was expressed of its trust, coming from its luxury and hardness, using diamond shape, which signifies diamond bridge. and the exclusivity of Busan Eomuk Development Corporations’ co-brand, Matjiyae, was expressed.