Samjin eomuk, Co.
| Business Name | Samjin Eomuk, Co. | |
| Location | 36, Taejong-ro 99beon-gil, Yeongdo-gu, Busan, Korea | |
| CEO | Jong-Su, Park | |
| Date of Opening | July 1st, 1953 | |
| Number of Employees | 350 | |
| Last Year’s Sales | 21 billion won | |
| Primary Product | Eomuk | |
| Leading Brand | Samjin Eomuk | |
| Homepage | http://www.samjinfood.com | |
CEO Jong-Su, Park
Beginning in Bongrae market, Busan, in 1953, it is the oldest eomuk plant in Korea, with 63 years of history, carried on for 3 generations.
From the ancestors to the third generation, Samjinfood preserved the same traditional ‘taste’ and ‘secret’, and in order to let its ‘taste’ as the birthplace of eomuk known, it insists on making the best quality eomuk, as if making it for their family, by abiding by the product standard of including over 70% of fish meat content contrasted to flour/starch ratio.
And as the originator of Busan eomuk, we will do our best to develop more fresh and sanitary food, based on the succession of unchanging business mind and superior technology.
All employees of ‘eomuk 1st avenue’ will make an effort in order to enable consumers to safely enjoy with this belief, and select real Busan eomuk.
With the start of eomuk bakery business in 2013, currently 6 branches in Busan and 3 branches in capital area are operational.
| 1953. |
Establishment of Samjin Eomuk | |
|---|---|---|
| 1986. | Appointment of Jong-Su, Park, as the 2nd generation CEO | |
| 2011. | Establishment of second Samjinfood plant, with HACCP certification | |
| 2013. | Remodelling of first plant into a bakery shop with HACCP certification Opening of Samjin Eomuk History Experience Center |
|
| 2014. | Prestigious Long-Lived Company award(Small and Medium Business Administration) Opening of Samjin Eomuk, Seomyun branch Third Samjin Eomuk plant moving into Busan Fish Market Processing Advancement Complex Opening of Smajin Eomuk, Busan station branch |
|
| 2015. | Opening of Samjin Eomuk, Dongbusan branch Opening of Samjin Eomuk, Dongrae branch Opening of Samjin Eomuk, Nowon, Pangyo, and Jamsil branches |
Strengths
- Possession of multiple handmade eomuk technicians, with decades of experience
- Open kitchen type shop, where the manufacturing process can be directly overlooked
- Around 80 types of various eomuk for snack and meal replacement
Innovations
- Transformation of sales method : Transformed into a bakery like sales method with cafe like interior by arranging eomuk, sold in existing market, into an exclusive eomuk shop
- Development of eomuk snack : Development of new products with eomuk, which was originally limited to side dish, as snack and meal replacement
- Development of various contents using eomuk : Push ahead with various exhibitions, which can be done with customers, to induce their participation (Eomuk recipe exhibition, Busan eomuk photo exhibition)
Global Advancement
- Opening of Samjin Eomuk Shanghai office in September of 2015(Export incubator business of the Ministry of Maritime Affairs and Fisheries)
Assorted Samjin Eomuk
Assorted Samjin Eomuk
Assorted Samjin Eomuk
Eomuk croquette