Neul pooreun bada, Co.

Strengths

• Strict hygiene management of HACCP system
• No preservative, flour premium luxury eomuk
• Acquisition of patent for Korea’s first inhalation deoiling system
• Eomuk noodles, which was patented by making it with fish meat
• Luxury marine products manufacturer, approved by Busan Metropolitan City

Innovation Instances

• Added a bit of extra diversification for eomuk, which was simply limited as side dish, and showed off various eomuk cuisines and products as substituted meals and snacks by developing and operating bakery like shops in line with the current trend.
• Inculcated change within the paradigm of eomuk by developing and getting patent for eomuk noodles made out of fish meat instead of flour (healthy convenience food, which isn’t for snack and can substitute meal)
• Developed an inhalation deoiler out of existing non-woven fabric deoiler to create sanitary products, its deoiling performance is great and harmful substances are undetected. (Japan already prohibited the use of non-woven fabric deoiler 30 years ago)
• Operate multistage cooler as a linear cooler. (Establishment of sanitary production environment by systematically managing internal environment and temperature by blocking off introduction of external air)
• Maximization of personnel expense and manufacturing ability by introducing automatic counter for manufactured eomuk, instead of counting manually by hand. (Method of sensory input automatic counting)

Global Advancements

• Busan’s first to acquire the title of manufacturing plant for EU marine product export, expansion of export from existing EU countries(Germany, England, Austria, etc) to the Americas and recently to the world’s biggest market, China. (2012 = 325,810,016won/2013 = 190,456,055won/2014 = 168,650,195won)
• We are in preparation to open foreign branches to lead Korean food culture for Koreans abroad.
• Also, we are preparing to open a shop in luxury outlet department of Shanghai, one of the seven world economic cities in China during December, and a shop in China’s biggest station in Shanghai in 2016.

Recognizable from the Chinese letters, 古(old “go”) 來(come “rae”) 思(thought “sa”), eomuk’s tradition, which contains the ancestors’ wisdom and thought, is being emphasized. It also contains the resolution to lead food culture by making each product with heart and soul, and a proper attitude, and to create safe and clean eomuk. Eomuk’s taste and quality required good fish and water, so Goraesa started manufacturing eomuk by digging a well near the location at 272-37, Bujon-dong. With its constant taste, it was continuously made known to the consumers.

In the past, eomuk was just simply made, but now we’ve upgraded it from the role of side dish to a snack type of eomuk product, edible in any situation. And we’re also operating experience centers and exhibits that arouse old memories within adults and educational effects and enjoyments in children.