Promotion and Co-Marketing

Continuously expose indigenous image of Busan eomuk through propulsion of systematical promotion strategy, and enhance awareness of Busan eomuk by focusing on promotion with emphasis on region
Use co-brand character, custom promotion and regional festival in line with customer needs and regional culture, reinforce marketing function of Busan eomuk through establishment of portable information hall in tourist attraction
Establishment of joint permanent and exhibiting promotional sales hall
- Select adequate location to let know strengths of Busan eomuk, and install exhibiting sales hall
Development of themed experience tourism program of Busan eomuk
- Develop themed tourism program using attractions and festivals of Busan
Make advertisement and promotional material
- Press promotion, make promotional material, and make promotional video and e-catalogue
Establishment of electronic trade network
- Establishment of homepage to promote corporations’ eomuk products and develop CRM management program
Participation in domestic and international food exhibitions
- Territorial cultivation of Busan eomuk by participating domestic and international food exhibitions
Busan Eomuk Development Corporations leaflet

Promotion of corporations and Busan eomuk by participating food and regional exhibitions
Establishment of domestic network in preparation for overseas expansion(related regional organization, etc)
Promotional press release for eomuk corporations and superiority of Busan eomuk

Make and distribute corporations’ promotional pamphlet
Production of promotion video for storytelling of Busan eomuk and introduction of corporations
Establishment of foreign import market
- Preliminary survey by executives and staff members of corporations for the target market establishment
- Utilize exhibition participation business of government and local government
Make promotional pamphlet about corporations’ products
Installation of corporations’ eomuk information halls and stores(Busan and nearby areas)
- Open corporations’ first eomuk shop(install nearby for efficient management)
- Select adequate location through market research and opinions of those related
- Result showed high preferences toward Haeundae, baseball stadium, and Jagalchi market

Development of themed tourism program
- Promotion method : Operate working group(3 groups)
- Simultaneously seek strategy and execution measure through participation of local government and related organization
- Marketing vitalization through combination of regional tourism program and eomuk
Establishment of online trade network for product sales vitalization of eomuk corporations and subsidiary company
Test run themed tourism program in cooperation with local government
Press release for eomuk corporations and inauguration of subsidiary company
Establishment of overseas market with the utilization of exhibition participation business of government and local government(exhibition participation, etc)

Installation of corporations’ eomuk information halls and shops
- Open corporations’ second eomuk shop(establishment of strategy through feedbacks from the first shop)
- Select adequate location through market research and opinions of those related
- Result showed high preference toward airport
Establishment of themed tourism program with local government and genuine operation
Plan eomuk festival and operate early experimental business in cooperation with local government
Establishment of foreign market(exhibition participation, etc)
- Exhibition participation for the establishment of foreign market by corporations member companies(10 companies)
- Utilize exhibition participation business of government and local government

Installation of corporations’ eomuk information halls and shops(seek for overseas installation location)
- Open corporations’ third eomuk shop(establishment of strategy through feedbacks from the first and second shops)
- Select target country and region through market research and opinions of those related
- Find the target by orienting toward famous overseas tourist attractions
Vitalization of themed tourism program with local government
Establishment of role as the managing entity of eomuk festival in cooperation with local government
Establishment of foreign market(exhibition participation, etc)
- Exhibition participation for the establishment of foreign market by corporations member companies(10 companies)
- Utilize exhibition participation business of government and local government

Operate regional eomuk festival, hosted by subsidiary company
- Take over the status of corporations according to the conclusion of corporations business
- Joint operation of regional eomuk festival and marine product exhibition
Continuous operation of themed tourism program, with its foundation established by corporations
Continue with foreign market establishing activity with the joint participation method between subsidiary company and local government