Business purpose and direction
- Make eomuk a representative food of Busan through gentrification and functional strategy of Busan eomuk, contribute in the expansion of eomuk market through research on its nutritional functions
- Improve image and awareness of Busan eomuk through product safety, trust, and gentrification according to the needs of consumers
- Grant strengths of marketing through research on eomuk’s storage, packaging, and sanitary management
- Functional materialization and product development using other meat used as raw material in production of eomuk
- Development of high quality and functional substance material, development of eomuk with enhanced texture through addition of functional substance
- Development of higher value added eomuk, containing high quality and functional substance
- Development of various well-being products for to popularize and gentrify Busan eomuk
- Development of hierarchical target products(teenager, young adult, middle age, old age, patient, etc)
- Grant diversity to eomuk : Eomuk snack, eomuk for diet and hangover, noodle, eomuk additive, etc
- Development of custom products for relevant country to break into global market
- Development of custom products for relevant country, development of long-term storage technology for eomuk
- Joint technology development
Annual promotion strategy
2014
- Conduct consumer preference research for eomuk R&D
- Market oriented evidentiary material research for eomuk R&D to find out consumer’s preference in taste, smell, additive, gentrification, and shape of eomuk
- Select R&D topic through discussion with eomuk companies and those related
- Establishment of system about RFP composition, type of service, and service performing organization in regard to eomuk R&D task
- Meeting with experts for eomuk gentrification R&D business implementation
- Discussion on effectiveness and potential of business
- Discussion on methods of business promotion, announcement, and business evaluation
2015
- Conduct first year business of eomuk raw material development R&D
- Development of domestic raw material vitalization technology
- Development of preprocessing technology for domestic raw material storage
- Development of fish meat protein using western and diverse fish
- Conduct first year business of functional eomuk development R&D
- Conduct first year business to discover natural antibiotic antioxidant material to enhance eomuk storage, and develop packaging technology
- Development of packaging automation process technology for each type of eomuk Development of cleaning method and material for eomuk processing line
2016
- Conduct second year business of eomuk raw material development R&D
- Development of domestic raw material vitalization technology
- Development of preprocessing technology for domestic raw material storage
- Development of fish meat protein using western and diverse fish
- Conduct second year business of functional eomuk development R&D
- Conduct second year business to discover natural antibiotic antioxidant material to enhance eomuk storage, and develop packaging technology
After 2017
- Completion of eomuk raw material development R&D business
- Completion of functional eomuk development R&D business
- Completion of discovering natural antibiotic antioxidant material to enhance eomuk storage, and developing packaging technology
- Participate in central government research and development business
- Conduct foreign country targeting custom eomuk development R&D business
- Plan and conduct other required R&D businesses
